Use of Color
Just as important as what your sign, or Banner says is your use ,and choice of color.
One of the most important colors in advertising is the color blue. It’ calm, comforting
,and peaceful. The color blue is used in many ways to evoke feelings. Upscale
stores use this color to give a sense of ambiance, and a cool restful feeling.
Blue  is the color of our sky, and the ocean.
To us it means trust, wisdom, confidence, and heaven. It’s also associated
with the color of water. This is why Pepsi and most bottled water makes use
this color. Below you will find examples of colors and how they effect our emotions.

ORANGE   Is warm, it stimulates us, and has a cheering effect. How ever too much
can cause slight frustration, and increased irritability.
Yellow  It stimulates the nerves, and inspires us.

GREEN  IS refreshing and cool. It produces calmness and has a restful effect on
our eyes. It’s a optimist color, and lifts us up.

BLUE   Creates serenity , and peacefulness.  Dark, and rich blue colors reduce anxiety,
and gives a over all feeling of calm, and evokes trust.

Choose colors that reflect your business, and go with the surrounding buildings
,and landscaping.  Resist the temptation to use bright colors that clash to attract
attention.

                                                                                                Good luck and success
                                                                                                    Thomas E Day II